No one likes to be sold to. That experience when you walk into a store and feel like the sales person is stalking you, we all hate it. They bombard you with conversation starters to try and get you talking and, without listening, tell you that the product that you just happen to have glanced at is exactly right for you. It’s the type of sales technique that makes us want to run a mile, but it is surprising how many companies still employ this method of selling. We can guarantee you that it doesn’t reassure the client that you genuinely understand their buying needs, and will rarely convert into a sale.

Any live chat  solution will involve placing code on your website to allow for a two way conversation  in real time between the website visitor and a company representative.  At a basic level there are two different options for businesses to choose between when it comes to selecting a live chat solution for their business.

We all demand more today; our online world has created a culture of instant gratification, as everything is at our fingertips and we can get everything we want, now. So the question is - how long do you expect your clients to wait for a response from a member of your team? And more importantly - how long are they prepared to wait?  Therefore the big question is: are you reactive or proactive when it comes to customer service?

No matter how much money you spend on marketing and advertising, you cannot compete of the power of word of mouth. It doesn’t matter if it is a conversation on the street or online, that personal opinion, review or testimonial can carry more weight in just a few words than a full-scale marketing campaign. Good reviews can persuade and convert; bad ones can diminish or hinder everything you’ve worked so hard to achieve.

Following on from last week’s blog about live chat myths we got some really interesting questions from readers of the blog, so we are going to attempt to dispel a few more myths prior to the summer holidays.

Written by Carolyn Lewin-Jenkins