Avoid broken links, graphics, excessive pop-ups and more
"Your website is your shop window" was once a cliche, but now is an under-statement. In many cases it is the lifeline of a business sales and lead generation process.
If the majority of your customers visit your website somewhere on their journey to doing business with you, then you simply cannot afford to get any part of that experience wrong.
We use online web intercept surveys, and also mystery shopping, to find out what users think about your website:
We clarify exactly what your primary objectives are, any existing concerns you may have, or any new components you wish to focus on.
We'll also determine the scale of test required, whether you need us to segment test audiences, and how long the test will need to run for.
We design a survey or multiple surveys to assess all the required aspects of your website. This may include compiling specific user scenarios to test out.We use technology to assist in capturing the data and bringing the results to life, but we don’t lose sight of the fact that every customer is different and there is more to learn about how they use your website than bounce rates and abandoned shopping carts.
We set up a discreet web intercept survey asking your real customers to provide feedback on their website user experience. This will focus on an agreed range of performance criteria:
If required, we can assign mystery shopper(s) to perform an appraisal, and carry out specific tasks such as interacting with your live chat, submitting an enquiry, searching for a particular type of product, or making a purchase.
A further option available is Guided User Experience Research where a trained moderator sits with a tester and asks questions, whilst they browse the website or try to achieve a specific objective. This can particularly help to answer the “Why?” as well as the “What and How?”We maximise your results by combining different research techniques that uncover different kinds of insight.
We collate all the findings from the online surveys and/or the mystery shopping feedback into a visually rich, multi-media report comprising:
Our rapid, stress free process is designed so you can focus on running your business
We embed a simple piece of HTML code on your site, to enable the web intercept survey.
And if required brief our Mystery Shoppers, who then do their thing!
There’s no set-up fee and no extra management fees. Reporting and debrief are included.
Exact pricing varies, depending on how many touchpoints or user journeys we test (don’t worry, we can help explain all the options)
It’s a cost-effective way to get a wide range of feedback.
Get the very best business results, with Yomdel's range of world class insight services: