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Brand Profiling Online Surveys Header

BRAND PROFILING
& ONLINE SURVEYS

WHY DO BRAND PROFILING?

To grow your business, it is essential to understand where it fits in a competitive marketplace, and how it is perceived by customers.

Are you positioning your brand, products or services to match your customers' needs and expectations?

 

5 Stars

BRAND AWARENESS

Do your potential customers know who you are?

BRAND PERCEPTION

Where does your brand fit in the marketplace?

BRAND
APPEAL

Test your look and style, design and messaging

 

TARGET PROFILING

Match your brand to audience drivers and preferences

PRODUCT DEVELOPMENT

Meet target expectations and get your positioning right

BRAND PERSONALISATION

Segment your audience with detailed insights

Leaders Romans Brand Profiling Case Study

LEADERS ROMANS GROUP

Some local brands are so well known and respected that changing them would be instantly detrimental to their performance, so brand research ahead of acquisitions helps us understand and shape our operational decisions.

Kiersty Sims, Group Marketing Director

 

HOW DOES BRAND PROFILING WORK?

We talk to the target audience you want to reach to help answer your business questions, following a carefully structured, professional process:

  • RESEARCH BRIEF & QUESTIONNAIRE DESIGN

    We discuss your business aims and Yomdel defines the research objectives to meet those aims.

    Yomdel’s consultation at the outset of the project is thorough, and often illuminating for clients, opening new avenues of thought not previously considered.

    We design the questionnaire and program the survey into our online data collection platform.

    Survey content can be customised to the needs of your research brief, including graphics and video if relevant.

    Our surveys are created by experienced market research professionals who know the best way to structure the questions to elicit insightful responses and high completion rates.

  • ONLINE PANELS & AUDIENCE SELECTION

    We have panels totalling over 28,000 consumers, providing access to an exceptional range of socio-demographic groups.

    These readily available panels also enable a very quick turnaround for urgent projects.

    We send online links to selected panels, and may also reach out to a wider sample via targeted social media campaigns on Facebook and Instagram.

    Using social media advertising tools, we can target the additional volumes and variations of desired demographics, based on age, gender, location, lifestyle/life-stage and more segmentation criteria.

  • CAMPAIGN MANAGEMENT

    We continually monitor responses on an ongoing basis throughout the campaign, refining research elements and questionnaire content where required.

    This ensures that the campaign delivers precisely against your objectives, and that you achieve the sample size required to deliver reliable and accurate results.

  • RESULTS ANALYSIS & REPORTING

    Then the magic happens.

    We download and analyse the data to create a powerful and visually rich report, including key learnings and recommendations on next steps.

    You will receive all multi-media reporting delivered to you online, including a complimentary video debrief,

 

IT'S AS EASY AS...

Our rapid, stress free process is designed so you can focus on running your business

BRIEFING

Tell us as much as you can about your business, and what you want to find out.

Our Senior Consultants assist at every step to ensure you get the most out of your project.

Number 1 Blue

DESIGN & DELIVERY

You help us define your target market, and we determine the key questions to include in your survey.

We engage target audiences and gather their responses, giving you access to your target market’s attitudes and opinions at scale.

Number 2 Blue

REVIEW RESULTS

And that’s it! You’ll normally get comprehensive reporting and results back within 4 weeks or less.



 

READ HOW YOUR CUSTOMER EXPERIENCE CAN MAKE OR BREAK YOUR BRAND

Number 3 Blue

BRAND PROFILE PRICING

There’s no set-up fee and no extra management fees.

Reporting is included but you can opt to just receive the raw data if you prefer.

Exact pricing varies, depending on how narrow your target market criteria are, and what sample size you need (don’t worry, we can help explain all the options).

Talk to our team to discuss what you’re interested in, get an accurate guide price, and we can go from there!

GET A QUOTE

 

It’s a cost-effective way to talk to a large number of consumers.

 

INSIGHT SERVICES

Get the very best business results, with Yomdel's range of world class insight services:

 

WOULD YOU LIKE TO KNOW MORE?

 

Find out how you can unlock insight, identify improvements and grow your business.  

 

BOOK FREE CONSULTATION