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Yomdel Market Research

MARKET RESEARCH SERVICES

BOOST YOUR BUSINESS WITH ACTIONABLE INSIGHTS AND INFORMED DECISION MAKING

 

Your Free Practical Guide to Market Research

WHY USE MARKET RESEARCH?

Market research offers real insight, first-hand from real customers, enabling you to steer your business accurately.

See your business through the eyes of your customers or employees, to identify and remove pain points, develop and innovate, and achieve the goals you have set.

Make better evidence based decisions, to overcome or avoid hurdles, and reach your business objectives faster, and more cost effectively.

5 key points for success

Yomdel-Market-Research

BRAND
ANALYSIS

Brand awareness, perception,
profiling and mapping

VOICE OF THE
CUSTOMER

Uncover customer expectations
and motivations

EMPLOYEE
SATISFACTION

Identify issues,
enhance performance

 

COMPETITIOR
ANALYSIS

Benchmark yourself,
and get ahead

PRODUCT
DEVELOPMENT

Be right first time, 
and maximise opportunity

SHOPPING
BEHAVIOUR

Know how, where and when
to offer a brilliant experience

 

PRODUCT FEATURES

All included in Market Research services from Yomdel

  • DEDICATED PROJECT MANAGER

    An experienced Account Manager from our Insight Services team is assigned to your business, and will work with you to understand your objectives, budgets and timescales.

    They will then oversee your research project from start to finish, providing regular progress updates, and will be available at all time to answer your questions or provide additional support.

  • EXPERT SENIOR CONSULTATION

    All Yomdel research projects are overseen by our Head of Insight Services, who will meet with you personally to understand your business goals, and to formulate an optimum research methodology.
  • QUANT' & QUAL' METHODOLOGIES

    Yomdel provides you with access to a wide-range of research techniques, both quantitative and qualitative:

    • Telephone interviews
    • Face-to-face interviews
    • Online surveys
    • Desk research
    • Focus groups
    • Depth interviews
    • Accompanied shops
    • Co-creation workshops
    • Mobile diaries
  • CUSTOM PROGRAMME DESIGN

    In addition to a blend of optimised research methodologies, we can customise your programme to suit your budgets and timescales.

    We are expert listeners and lateral thinkers with many years of experience in different research areas so you can be sure we will create an effective research design for your project whatever the scope and budget.

  • PERSONALISED REPORTING AND DEBRIEF

    In addition to online availability, comprehensive results reporting is provided at a personal debrief meeting, to discuss interpretation, outcomes and recommendations:

    • Summary data sheets and charts collating all activity
    • Dashboard summaries of key findings
    • Crucial trend analysis and highlighted action points

    Our bespoke reporting is written by senior team members and tailored to the specific audience(s) to maximise practicable insights and value for the business.

  • MULTI-MEDIA OUTPUTS

    Wherever available and agreed within the scope of your project, we will provide you with the maximum allowable research evidence, for in depth analysis and future reference:

    • Professional transcripts of any focus groups/interviews/online materials/etc
    • High quality audio recordings wherever possible
    • High quality video footage of focus groups or interviews as appropriate
    • Video vox pops of interviews wherever possible

 

 

 

Download Guide to Market Research

 

HOW IT WORKS...

We handle everything, matched to your requirements, for maximum impact:

PROJECT DESIGN

Yomdel’s trained researchers will have an initial consultation with you. We gather as much information as we can about your business and its goals and challenges.

It’s very important to have clearly defined business objectives which drive how we formulate the research objectives and make sure our research design will deliver the information you need. We can help you explore these.

Whatever questions you need answering, Yomdel can design a bespoke research project to meet your requirements.

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RESEARCH DEPLOYMENT

We select and deploy from a variety of methodologies, often in combination, to deliver robust data and maximise the value of the insights we provide:

  • Telephone interviews
  • Face-to-face interviews
  • Online surveys
  • Desk research
  • Focus groups
  • Depth interviews
  • Accompanied shops
  • Co-creation workshops
  • Mobile diaries

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RESULTS ANALYSIS

Once the research is complete, we present and discuss with you a full report including management summary, key findings and our recommendations.

This is a collaborative process to ensure that you are able to leverage maximum insight to achieve your objectives defined at the start of the project.

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MARKET RESEARCH PRICING

Market Research is priced on a bespoke project basis.

One of our expert team will work with you to define your research objectives and requirements, tailoring a project to your needs, and offering a detailed quotation in advance.


Get in touch with us today, and we'll quickly provide you with a fully priced proposal

GET A QUOTE

 

ADDITIONAL YOMDEL SERVICES

Get the very best business results from our range of services:

 

IDENTIFY YOUR OPPORTUNITY

 

Find out how to harness insight, to inform your business strategy and achieve your goals.  

 

BOOK FREE CONSULTATION