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It’s one of the first things that’s drummed into agents. From the most junior of negotiators right up to owners of multiple branches – leads need to be properly qualified. And quickly.

Yet, in an age where enquiries can come from a huge number of sources, it’s harder than ever to keep lead statuses up to date. And even easier for an email to languish in a forgotten inbox somewhere.

So how can live chat help you to better qualify leads, save time and win more instructions?

How live chat speeds up buyer qualification

The beauty of live chat lead qualification is that it’s instant. Rather than spending hours on the phone, or sending follow up emails back and forth, live chat allows you to get answers to the questions that matter immediately. Or, even better, it’s all done before the lead is sent on to you.

  • When are they looking to move?
  • Have they sold already?
  • Do they have an Approved Introducer Partner (AIP)?

This gives you the opportunity to speed up your sales process, focus on the leads that matter, and segment those potential sellers who are not quite ready yet.

By quickly assessing the needs of anyone who contacts your agency you help to prioritise the time of your team, leaving them to work on the most vital areas of your business.

Increasing instructions with live chat

We live in a landscape of instant response. When a potential vendor or landlord is looking for an agency, they now expect immediate answers to their questions too. Live chat is one of very few forms of contact that allows you to offer this and, importantly, prospects know this. Some vendors may not even bother enquiring if their only option is to call or email, especially out of hours or if your competitors are live 24/7.

Remember, live chat allows you to ascertain the vital information to book a valuation quickly and the vendor gets answers to their questions that helps them to choose your agency.

You can even send your contract terms, brochures or other important documents instantly, to further help speed up your processes.

Happy vendors

While we have mentioned protecting you and your team’s time, vendors are equally eager to ensure their time is a priority as well. Sending unqualified buyers for viewings, for example, can cause friction between you and your clients.

By qualifying leads as early as possible and via a method as direct as live chat, you ensure that you’re only sending those in a great position and ready to buy to viewings.

Yomdel can qualify your buyers

Of course, while live chat is a quick method for potential buyers, vendors, tenants, and landlord to make contact with you – there is still a need for someone to be available to ask those all-important qualifying questions.

Yomdel provides 24/7 managed live chat. That means real people are on hand to qualify your leads, using your questions, on your behalf, around the clock. This supercharges your website as a lead-generating machine. And one that doesn’t switch off at 6pm.


If you haven't yet looked into a 24/7 managed live chat service, or you'd just like to know more about the options available to you, don’t hesitate to get in touch, we would be happy to chat.


Tim Breden

Written by Tim Breden

Tim is a founding partner, and Chief Operating Officer at Yomdel. Over 5 years Tim’s primary focus has been ensuring that Yomdel meets, maintains and exceeds its high standards of client service delivery, whilst also addressing the challenges of bringing new products to market which will grow our client’s businesses and bring them greater success. If you’d like to chat to Tim about your business, or ask him to speak at an event, just get in touch today at tim.breden@yomdel.co.uk