No matter how much money you spend on marketing and advertising, you cannot compete of the power of word of mouth. It doesn’t matter if it is a conversation on the street or online, that personal opinion, review or testimonial can carry more weight in just a few words than a full-scale marketing campaign. Good reviews can persuade and convert; bad ones can diminish or hinder everything you’ve worked so hard to achieve.
3 min read
The power of reviews and why you should take notice
By Andy Soloman on 30/10/17 10:40