It probably comes as little surprise that a recent study by Microsoft found that the human attention span has dropped to just eight seconds, a reduction of 25% in just a few years.
We are in an age where content is coming at us from multiple devices. We do every activity with a smart phone to hand. Whether that’s watching TV while simultaneously checking the reaction to the show you’re enjoying on Twitter or doing some online shopping while on the daily commute. Between the content that we actively seek, and the constancy of pinging notifications coming from devices as diverse as our Smart watches to Alexa, as a business, breaking through all the noise has never been more challenging.
For businesses this means needing to quickly capture the attention of their users online and provide all the necessary information for them to buy from you, or book in that call.
And while marketers are devising strategies to cut through the online chatter, many websites fall down at the final hurdle. People come to visit the site, but then can’t find the information they need.
How live chat fits the picture
As our attention spans decrease, so does our patience.
Website visitors who are looking to use your services want immediate answers to questions. They often don’t want to have to dig around a website trying to find key information or pick up the phone to book an appointment.
Users spend an average of just 5.59 seconds looking at a website’s written content. People don’t want to be bombarded with written explanations of your services; they just want to find out what matters.
And live chat allows them to quickly ask their burning questions.
The human connection
A further benefit of live chat is that when interacting with actual humans, our focus improves. While we may browse a website and then get distracted by a notification on the phone, when interacting with a human being, we will come back to focus on them.
Marketers are harnessing the power of human connection and storytelling in their strategies, and by extending this into your live chat experience, you enhance the bond your potential customers have with your brand.
Capturing immediate leads with live chat
It’s estimated that around 50% of leads will go to the business that responds first.
In an age where your customers can ping an email or send a social media message to businesses 24/7, this is no longer about a sales team calling back within a day.
Making your business available at all times of day or night with live chat is likely to increase the number of sales you make.
With Yomdel, you can tap into a live team who are on hand to answer customer queries 24 hours a day, 365 days a year. This allows you to have rapid response times and win new business, even when you’re at home and resting.
So, while our attention spans may be shrinking, with the right support, live chat can help you to grow.
If you haven't yet looked into a 24/7 managed live chat service, or you'd just like to know more about the options available to you, don’t hesitate to get in touch, we would be happy to chat.