Posted by Nick Meinertzhagen - 16 January, 2019
We’re proud to announce our first high-profile hire for 2019, appointing Simon Taylor as Marketing Director.
Simon is an experienced marketing leader with a proven track record using data, technology and creativity to deliver ambitious growth strategies for multiple sales and marketing led businesses.
Simon joins Yomdel from WDMP, an award-winning challenger agency where he was a board director and strategic marketing partner, offering client leadership to big brands such as Hiscox, Tesco Bank, Wyevale Garden Centres, The Gym Group, and previously with Land Rover and Jaguar.
The news comes following a busy year for us, having launched our My Valuation Blind Spot at the end of 2018, the latest arm of our mystery shopping business targeted at estate agents. However, Simon’s appointment now enables us to accelerate our expansion plans over the year ahead, plans that include expansion into new sectors, further innovation and implementation of 24/7 managed communications through additional media channels and even international development.
Our new Marketing Director, Simon Taylor, had this to say on joining the Yomdel team..
“Yomdel has already been making waves as one to watch and their digital disruption of traditional communication channels is one of the reasons the position appealed to me.
The way customers interact with a business has changed drastically over a few short years and the consumer is no longer at the mercy of a company’s opening hours or capacity, particularly where initial enquiries are concerned. The challenge for any business today, regardless of size, is how to ensure they maximise every channel available, to harvest every possible enquiry and lead, by optimising the customer’s experience at every moment of their journey.
However, many have now realised that it is vital to blend the human element with technology. Yomdel comes into its own in this regard and the scope for further expansion that this synergy provides is huge.”
Our founder and CEO, Andy Soloman, was also on hand to welcome Simon..
“Having established ourselves as a market leader with a firm foundation within a number of UK sectors, we’ve earmarked 2019 as the year we really kick on with our wider plans.
Bolstering our team sheet was always going to be the first step and Simon brings the expertise required to take our business to the next level with the implementation of a sustainable but ambitious growth strategy.”