Chase Evans is a London-based estate and lettings agency with offices in Hong Kong, Singapore, Dubai and Kuala Lumpur. They currently manage over 4,000 properties worth more than £2.2 billion and with a rent roll of £100 million per year.
"What I like about Yomdel’s chats is that you get a lot of information. They are high quality chats."
Navida Jiwani, Marketing Manager at Chase Evans
Already a high-performing Yomdel customer - receiving 84 leads per month on average - we wanted to highlight Chase Evans' more recent and innovative use of our Direct to Chat Link (DCL) functionality.
The promise of an instant response means linking marketing campaigns to live chat on your website achieves a better conversion rate than pointing to a Contact Us page or form.
However, as their name suggests, Direct to Chat Links allow customers to link directly to a live chat, not to the chat on their website, and from any marketing channel.
This way, assuming they are ready to engage with your company, your prospects have fewer options or distractions to prevent them from submitting their enquiry.
They’re not tempted to delay their contact whilst they have a quick look around your website, or worse, check who your competitors are first.
Their only option is to type a message to you and the result being a significantly further optimised conversion to lead rate.
You’re able to hyperlink to a new chat via all your digital marketing channels and, through using QR codes, from all your traditional marketing channels too.
Generate more leads from your email campaigns, social media posts and display advertising. Track how effective all your printed resources are including direct mail, business cards and posters.
“To track direct mail is not easy but using QR codes allows me to see how effective it is in generating leads as a channel.”
As well as utilising DCL’s on their property-promoting direct mail cards and in their branch windows, Chase Evans also uses them in Pay Per Click (PPC) advertising and even their website.
For keywords that show the searcher’s intent is to engage with the agency immediately, Chase Evans links the Google Ad directly to a new chat rather than a webpage.
This reduces the number of steps for the user to get in touch, and for Chase Evans it better guarantees that a chat commences.
“Our Yomdel live chats are initiated from many different sources including PPC, our website and of course our landing pages.”
Where the keyword lacks obvious intent or where the prior stage of the process is not able to explain everything – ‘For sale’ boards, social media and leaflets for example - the user is sent to a webpage.
However, that webpage is one of several bespoke landing pages that Chase Evans has created especially.
They don’t send users to their home page, Contact Us page, or even an existing page that may seem relevant.
Rather, each landing page contains only the information necessary to persuade the prospect to convert given the content Chase Evans knows they have been served to this point.
And a call to action, of course. A Direct to Chat Link.
The pages don’t even contain links to their other pages, including available properties if it’s not relevant, such as if the prospect appears to be a vendor.
Nothing is provided that may distract or delay the visitor from submitting an enquiry now that they have all the information they need.
Using a DCL on a landing page instead of Yomdel’s website-optimised pop-up style live chat means Chase Evans can place the call-to-action button on the page itself and position accordingly.
It’s always present, highly visible and immediately follows the agency’s pitch ensuring the best possible conversion to lead rate.
This innovative use of Direct to Chat Links has resulted in Chase Evans receiving more chats by this method than some customers receive in total.
More importantly, where we would normally expect a chat-to-lead rate of around 40%, Chase Evans’ DCL’s convert at over 62%!
That’s more market appraisals for them to convert into instructions and so revenue whilst reducing their cost per lead significantly and improving efficiency.
“74 prospects used our Yomdel Direct to Chat Links and 46 became leads.”
If you would like to learn more about Direct to Chat Links and how they help businesses generate more leads having read Chase Evans’ story, chat to us direct by clicking the button below!
Yomdel boosts the click through rates of all your marketing channels. Our operators nurture leads on your behalf before sending on to you for follow up or booking appointments in your diary. We respond to prospects within 15 seconds, 24 hours a day, 365 days a year.