With Yomdel Live Tracking, you can match your live chat leads back to your inbound acquisition channels.
Would you like to know exactly which PPC campaign drives the best leads?
Which ones drive the best active engagement in live chat?
Which ones convert best to lead registrations?
Yomdel Live Tracking is a custom integration for your Google Analytics account, that enables real-time tracking of actual chat outcomes, alongside the acquisition source channel that delivered the visitor to your website. So now you can measure engagement and outcome by ALL channels.
Google Analytics is used by businesses the world over to track, analyse and improve website performance.
Google Analytics can tell you if a live chat has occurred, but not the outcome of that chat, because Google cannot interpret the textual conversation of a live chat.
We developed Yomdel Live Tracking so that every Live Chat client can truly analyse the impact of live chat on each web acquisition channel.
Compare live chat conversion across PPC, email and social activities. Every channel can be evaluated for its ability to generate live chats and in turn to produce the hottest leads.
From there you can prioritise acquisition spend to the most productive channels, improving your targeting and crucially reducing overall cost per lead.
“At Fountain, we believe what you measure you can improve. We want to look at the full funnel for our clients, and Yomdel Live Tracking's integration allows us to measure and analyse the outcomes of live chats as they happen via our Google Analytics.
We can now clearly see the impact of Yomdel on our client PPC campaigns. This not only enables us to present a full conversion and ROI picture to our clients but gives us visibility to see where the most profitable clients are coming from on live chat, so we can optimise our campaigns to get more of them.
At the end of the day, optimisation is about prioritisation, Yomdel's tracking and integration helps us see where to allocate resource to maximise revenue and profit for our clients."
Get in touch with us, if Yomdel Live Tracking is of interest to you.