Thomas Morris Sales & Lettings is an award-winning estate and lettings agency business with a network of branches across Bedfordshire, Cambridgeshire, and Hertfordshire. It also operates the Fine & Country brand under licence.
Director at Thomas Morris and Fine & Country Cambridgeshire, Simon Bradbury, recognised that with the growing numbers of people using technology to do business, the agency needed to get ahead of the industry’s online agents and offer customers even more ways to communicate.
In doing so, Simon also identified the need for the Thomas Morris brand to stay true to its inherent values, focused very much on the building and nurturing of genuine relationships with its customers, and the delivery of a highly personal service.
Simon engaged the services of Yomdel in June 2016 with its intelligent managed live chat service incorporated onto the Thomas Morris website.
Yomdel developed in-depth scripts alongside the Thomas Morris team, making sure that all core messaging and information personal to the business was included. This ensured that each and every online visitor to the agency’s website received a service based on genuine warmth and responsiveness, and high levels of expertise and knowledge.
Commenting on the collaboration, Simon said: “As a business, we engage with many external organisations and see our suppliers as genuine partners – Yomdel is one of very few who are absolutely at the core of this.”
“It’s been a real success. Not only does Yomdel’s service deliver landlord, valuation, and sales leads, but much, much more – it generates income through referrals to other areas of the business and helps us enhance our customers’ entire journey with us.”
And the figures speak for themselves.
Of the total number of sales valuation requests captured via the website, a huge 36% came direct from Yomdel. And, of all the online chats undertaken by a Yomdel operator, 40% are converted into leads – consistently!
“Yomdel is very, very valuable to us,” Simon said. “Their advice and experience has been superb, and they don’t just deliver landlord, sales, and valuation leads but others too – generating income for us through wider referrals.”
Simon concluded: “Yomdel’s live chat service is true added value, and generates staggering results.”