We all like to use the 'best' business in town, but there's a real trap if we mistake the busiest for the best. A business that starts out with a fabulous reputation, and wins customers fast off the back of it, can fall equally fast if they fail to manage their customer experience, and their customers' expectations.
A good customer experience is exactly as it says. It's good. Always, When you are quiet or bursting at the seams, under-staffed or over-subscribed, day or night, evenings and weekends.