Making successful change is often cited as one of the hardest things to do in business. Yet we are constantly reminded that change must be a constant and ongoing strategic imperative. Why?

Our blog this week is guest written by Ashley Lipman. Ashley is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart - all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.

Live chat teams can be used to relieve overwhelmed customer services in the face of  a deluge of telephone and email enquiries.

The travel industry is no stranger to crisis management, and risks can take many forms. Be it earthquakes or a devastating tsunami, terrorism, ash plumes from volcanoes, pandemics, travel companies going bust or political upheaval.

Whether you’re looking to drive more sales, increase lead generation, or improve the customer service and support that you offer online, having managed live chat on your website will make a huge difference to the performance of your business.

There are so many reasons why having managed live chat on your website is a no-brainer. But we appreciate you don’t have all day, so here are just five key reasons…

Any live chat  solution will involve placing code on your website to allow for a two way conversation  in real time between the website visitor and a company representative.  At a basic level there are two different options for businesses to choose between when it comes to selecting a live chat solution for their business.

 Cart abandonment can be driven by a variety of factors. But while so much time is spent by ecommerce businesses agonising over improving user experience to boost conversion rates, all too often the critical ingredient of human interaction is missed. In a traditional shop, personal service is often what sets an outlet apart. The customer feels good, and as a consequence both sends more money and recommends the shop to people within their network. How many online retailers have still yet to adopt live chat backed by professional live chat operators as a channel to offer onsite human interaction and customer support?

By Andy Soloman, CEO, Yomdel